One Third Of Americans Do Not Want Internet

Less than one-third of American households have access to the Internet and do not want it, according to recent survey.

Most of these people do not see the Internet as being able to help their lives in any concrete way, the research from technology research firm Park Associates found. Some forty-four percent of households without the Internet said that they were not interested in anything it had to offer, while 22 per cent said they could not afford a computer or the service.

And 17 percent said that they did not have the Internet because they did not know how to use it and three percent said that the Internet did not reach their house. John Barrett, director of research at Parks Associates, said: "The industry continues to chip away at the core of non-subscribers, but has a ways to go. "Entertainment applications will be the key. If anything will pull in the holdouts, it's going to be applications that make the Internet more akin to pay TV."

Meanwhile, new research from the Pew Hispanic Center in the U.S. has found that Hispanics are falling behind other cultural groups in the use of the Internet because their English skills are lacking. A full 56 percent of Hispanics in the US use the Internet, but this figure is well below that of other groups, the rhttp://www2.blogger.com/img/gl.link.gifeport from the Pew Hispanic Center and the Pew Internet Project found.

We've identified two groups of people that are resistant to the Internet," states Mark Weibel, EVP of Marketing for Broadband National Inc. who operates the industries leading comparative website. "Hispanic's that don't speak or read English and the elderly that feel computers are too difficult and complicated to use. The industry needs to take greater steps to embrace theses market segments because the growth potential is enormous."

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