iTunes Most Recognizable

Apple's popular music downloading site iTunes was the most recognizable music brand among teenagers in the US in 2006, according to a new survey.

A full 66 percent of people aged 12 and over were aware of iTunes last year, according to the Tempo Digital Music Brandscape study from Ipso Insight. This number is up from the 57 per cent who knew about the site in 2005. Matt Kleinschmit, author of the Tempo study, said: "While iTunes' awareness gains in 2006 have been salient, many industry watchers had anticipated them."

Social networking site MySpace also had a good year in 2006, with recognition rising from 16 percent in 2005 to 54 percent last year. Napster was not so fortunate however, with its recognition declining from 79 percent in 2005 to 68 percent in 2006. The Tempo study surveyed 1,501 downloaders over the age of 12 from August 21st to 30th.

"Music continues to be a driving force behind the Internet," states Mark Weibel the EVP of Marketing for Broadband National who operates the leading comparative shopping website for broadband and other digital related products and services. "Due to the expansion of broadband Internet users can quickly download and start to enjoy music and videos."

For more information on broadband and downloadable music visit www.broadbandnational.com