TV Network Sites Uninteresting And Out Dated

Although television companies are streaming content over the Internet and broadband video is proving a hit with consumers, TV network sites are failing to live up to the standards of more interactive sites, a new study has said.

According to an industry report by Broadband Directions, TV network sites are less interesting because they fail to engage the user and are much less attractive than popular file-sharing sites.

Other problems likely to divert traffic away from these sites are out-of-date videos and promotional clips and their inability to upload video, download clips to portable media players and create personalized playlists.

Broadband Directions has said that TV stations need to realize that online video is not merely promotional but is a self-sufficient medium, reports MediaPost Communications. "Most networks still have not embraced the value of building out robust, deeply interactive, short-form clip properties," the report said. "The most common interactive element we found was the ability to email the clip along to a friend."

Broadband Direction's report follows a warning from Google that the Internet is not capable of supporting TV broadcasts and that the popularity of services like YouTube could bring the infrastructure down.

"If networks want to broadcast, interact and engage viewers over the Internet there needs to be a serious upgrade and build out of existing networks", states Mark Weibel, EVP of Marketing for Broadband National, who operates the industries leading comparative shopping website. "The high data transfer rates required for such interaction is why fiber to the premises (FTTP), also called fiber to the home (FTTH) is the preferred technology that many providers are already intorducing."

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