Friday, March 23, 2007

Joost To Offer JumpTV Programs


New Internet television outfit Joost has announced that it has forged a deal to offer content from JumpTV over the Internet.

Under the agreement, Joost will be able to offer Spanish-language programming from Chile, Peru and Colombia, in addition to Arabic-language shows. JumpTV is the world's most prolific broadcaster of ethnic television over the Internet and its content library features programming in Spanish, Arabic, Romanian, Turkish, Russian and Bengali.

Kaleil Isaza Tuzman, president and chief executive officer at JumpTV International, said: "We see Joost as a unique and important distribution/programming partner. Like us, the Joost team innately understands the power of viral, high-affinity long-tail content - for example, JumpTV's ethnic TV programming. Because of the high success rate of its founders Joost could completely transform online television, added Mr. Tuzman. Niklas Zennstrom and Janus Friis, the duo behind the highly successful Internet phone company Skype, founded Joost.

"The target audience would be expatriates and ethnic audiences interested in watching TV from their homelands," states Mark Weibel EVP of Marketing for Broadband National, who operates the industries leading comparative shopping website. "The news that online TV platform Joost will be adding more programs to its growing inventory of TV shows with international YV program distributor JumpTV has surely had the media buzzing with speculation of its growing threat to YouTube."

For more information on broadband Internet access as well as other digital products and services visit www.broadbandnational.com

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